Frequently Asked Questions

In the field of real estate, the cliché “bigger is better” carries little weight. Independent Custom Realty has the same resources at its disposal as the large franchise firms to assist clients in the sales and purchases of their homes. For example, ICR has a significant internet presence and the marketing experience to utilize print advertising, direct marketing and a wide network of contacts to achieve outstanding results for its clients. Therefore, the real difference between ICR and its larger, bottom-line-oriented competitors is ICR’s willingness to collaborate with its clients to efficiently achieve their real estate goals and do it in an economically advantageous manner thanks to its professional fee representation.

No. It is customary that the agent for the Seller to split his/her commission with the Buyer’s agent and that is how ICR is compensated when it represents a Buyer who successfully purchases a property.

Unlike many of its competitors ICR does not advocate the use of any particular mortgage or title company. While other firms pay lip service to laws prohibiting real estate firms from directing clients to utilize the resources of mortgage and title specialists, ICR embraces those laws. In doing so, ICR provides contact information for specialists whom past clients have utilized, but encourages clients to do their due diligence and establish relationships with mortgage, title, insurance and inspection professionals with whom they feel most comfortable.

ICR is a specialist in the Center City Philadelphia marketplace but regularly assists clients with transactions in neighborhoods throughout the city and in the counties that ring Philadelphia.