ICR’s Business Philosophy

ICR was created on the principal that people should be compensated equitably and fairly for their performance in the successful completion of their duties. Professional compensation arrangements mesh seamlessly with this philosophy. Expecting consumers to pay arbitrary commissions to sell their homes is an inherently flawed concept that removes accountability and transparency from arguably the pre-eminent economic transaction in most peoples’ lives. Professional fee representation permits ICR to carry on its mission of providing superior, custom service to its clients, while being paid accordingly for successfully completing transactions on their behalf.  Accountability and transparency are and inherent part of this type of representation arrangement.


Independent Custom Realty LLP is a proud member of the TREND MLS, the Greater Philadelphia Association of Realtors, the Pennsylvania Association of Realtors, and the National Association of Realtors.